Ben McCord.
Real estate, without the sales pitch.
Putting the person before the property.
Ben McCord is a real estate agent with Century 21 Energy Realty, helping buyers and sellers navigate the housing market in Fort St. John and the surrounding Peace Country.
In a market where relationships and local knowledge matter, Ben brings an approachable, straightforward perspective to real estate. Less pressure, more conversation, and advice grounded in the community he works in.
The opportunity was to build a social media presence that reflected that approach. Moving beyond traditional listing posts to create content that introduces Ben as a person, highlights his expertise, and keeps him connected to the local market.
Through social media management and content production, The Marketing Collective brings together property tours, local market conversations, lifestyle content, and Ben's personality to create a recognizable presence online.
Close to home.
Property tours, local perspectives, and the moments between listings. Real estate content that feels familiar, relevant, and connected to life in Northern BC.
Homes are the business. People are the reason. The content should reflect both.
Familiar faces. Stronger connections.
By balancing property content with personality and local expertise, Ben's social media presence has become a place for more than listings. The content creates opportunities for audiences to get familiar with Ben and his approach before they're ready to make a move.
Local knowledge. Real connection.
Real estate in motion.
A property listing tells you what's available. A good video gives you a feel for it.
For Ben, we use property walkthroughs, short-form video, and natural on-camera conversations to make the content more engaging and easier to connect with.
From showing what a certain budget can buy in Northern BC to walking viewers through a home, the focus is on useful, relevant content that doesn't feel overly scripted.
It's an approach that allows Ben to share his expertise while letting his personality come through naturally.
More than another agent.
In a smaller market, familiarity matters. People aren't just choosing someone to list a home. They're choosing someone they feel comfortable working with.
Ben's content creates space for that connection through local conversations, community features, behind-the-scenes moments, and approachable real estate advice.
The creative direction keeps the focus on authenticity rather than overly polished sales messaging.
A recognizable personal brand, built around the person people will actually meet.
