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The Marketing Collective / Portfolio

Condé Care.

Travel, curated with care.

Condé Care / Editorial travel imagery Condé Care travel-inspired creative
Client Condé Care
Industry Travel / Lifestyle / Wellness
The project Social media management / Content strategy / Creative direction
01 / The opportunity

Making the journey feel personal.

Condé Care is a personalized travel advisory business founded by Madison Condé, specializing in thoughtfully curated travel experiences, wellness-focused escapes, and travel planning designed around the individual.

The brand brings a refreshing perspective to travel planning: professional expertise with the warmth and personality of a trusted friend. Considered recommendations, meaningful experiences, and someone to take care of the details.

The opportunity was to build a social media presence that reflected that balance. Aspirational without feeling out of reach. Knowledgeable without being overwhelming. Personal without losing its elevated feel.

Through social media management, content strategy, and creative direction, The Marketing Collective helps bring Madison's expertise and the Condé Care experience into focus.

02 / The creative

Somewhere worth going.

An editorial mix of destinations, thoughtful recommendations, personal storytelling, and curated experiences. Designed to inspire the next journey while making the person behind the planning feel familiar.

01 / Editorial destination imagery Condé Care destination creative
02 / Travel social media graphic Condé Care social media design
03 / Madison or founder-led content Condé Care founder storytelling
04 / Destination guide or carousel Condé Care destination guide
05 / Hotel or wellness travel creative Condé Care curated wellness travel
06 / Travel campaign or destination photograph Condé Care travel campaign
The bigger picture

The destination matters. But how you get there, who plans it, and how it makes you feel? That's the difference.

03 / The impact

A presence taking shape.

The social strategy introduced Condé Care's distinctive approach to travel while building an audience around destination inspiration, personal expertise, and the value of thoughtful travel planning.

AUGUST 2026 / 01
5K Instagram views Approximately 5,000 views during the August 3–31, 2026 reporting period.
AUGUST 2026 / 02
+101% Profile visits 197 Instagram profile visits, up 101% compared with the previous reporting period.
AUGUST 2026 / 03
+40% Engagement growth 119 Instagram engagements, an increase of 40% over the previous reporting period.
04 / The approach

Thoughtfully curated.

01
Social media management. Developing content calendars, writing copy, designing creative, and managing a consistent social presence that reflects Condé Care's personality.
02
Destination storytelling. Creating content around destinations, travel styles, unique experiences, and recommendations that help audiences imagine their next trip.
03
Founder-led brand presence. Bringing Madison's perspective, expertise, and personal approach into the content so the brand feels both professional and genuinely approachable.
04
Campaigns & creative direction. Developing seasonal and interest-led travel campaigns, destination features, and content that reinforces the value of personalized travel planning.
05 / Social presence
Condé Care / Instagram feed or campaign mockup Condé Care social media creative direction
Inspiration meets intention

More than a beautiful destination.

Travel content is everywhere. The difference is having something meaningful to say about it.

For Condé Care, social media is an opportunity to go beyond the destination photo and introduce the experience of working with a dedicated travel advisor.

From curated hotel features and wellness escapes to destination guides and Madison's personal perspective, the content balances inspiration with a sense of trust.

The result is a social presence designed to make travel feel exciting, personal, and thoughtfully considered.

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