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The Marketing Collective / Portfolio

Courtney Baumeister.

Wellness, made personal.

Courtney / Lifestyle or personal brand photograph Courtney Baumeister personal brand and wellness
Client Courtney Baumeister
Industry Nutrition / Wellness / Personal brand
The project Social media management
01 / The opportunity

Building a brand around the person.

Courtney Baumeister is a holistic nutrition and lifestyle coach helping women build strength, confidence, and healthier routines through personalized nutrition, training, and sustainable habits.

Her approach is grounded in real life. As a mom, personal trainer, and nutrition coach, Courtney understands the importance of creating routines that work beyond a perfectly planned week.

The opportunity was to develop a social presence that reflected her expertise while keeping her personality at the centre of the brand. Professional, approachable, and grounded in the way she actually coaches.

Through social media management, The Marketing Collective brings together Courtney's knowledge, coaching philosophy, and personal perspective into a consistent, recognizable online presence.

02 / The creative

A healthier perspective.

Thoughtful design, practical messaging, and a personal approach to wellness. Content that feels like Courtney: confident, approachable, and grounded in everyday life.

01 / Courtney lifestyle or wellness photograph Courtney Baumeister lifestyle content
02 / Nutrition social media graphic Courtney Baumeister nutrition content
03 / Personal brand or training content Courtney Baumeister personal training content
04 / Social media carousel or campaign Courtney Baumeister social media campaign
05 / Nutrition, recipes or wellness details Courtney Baumeister nutrition and lifestyle
06 / Coaching or lifestyle campaign photograph Courtney Baumeister coaching content
The bigger picture

When the person is the brand, the most important thing to communicate is trust.

03 / The impact

A presence with purpose.

The social strategy brings Courtney's coaching approach into focus through consistent messaging, recognizable creative, and content that connects professional expertise with real-life wellness.

IMPACT / 01
More personal. Personal brand presence A social presence that introduces Courtney's personality, perspective, and approach to coaching.
IMPACT / 02
Clearer focus. Brand positioning Consistent messaging around nutrition, strength, sustainable habits, and personalized support.
IMPACT / 03
Room to grow. Coaching awareness Content that helps audiences understand Courtney's coaching services and different ways to access her expertise.
04 / The approach

Personal by design.

01
Social media management. Content planning, campaign concepts, copywriting, creative development, and scheduling to maintain a consistent presence across social platforms.
02
Nutrition & lifestyle content. Translating Courtney's professional knowledge into approachable content around nutrition, movement, recovery, and everyday wellness habits.
03
Personal brand storytelling. Incorporating Courtney's personality, experiences, and coaching perspective to create a recognizable connection between the person and the brand.
04
Coaching & campaign creative. Developing seasonal content themes and introducing personalized coaching and Thrive offerings in a way that feels aligned with Courtney's approach to wellness.
05 / Social presence
Courtney / Instagram feed or social campaign mockup Courtney Baumeister social media creative
Nutrition, wellness & intentional living

A brand that feels like her.

With a personal brand, the strongest connection comes from knowing the person behind the expertise.

For Courtney, that means creating space for both professional insight and everyday life. Nutrition, training, motherhood, realistic routines, and the conversations she has with her clients.

Through thoughtful creative direction, consistent messaging, and a visual identity that feels personal, the content reinforces the kind of coach Courtney is.

Someone who understands the bigger picture of wellness and makes the process feel approachable.

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